Loyalty Advisory
About Loyalty advisory
Twenty years building, transforming and running some of the world's leading loyalty programmes.
A boutique practice with global experience.
Loyalty Advisory is a boutique customer loyalty and commercial strategy practice, led by Jason Adessky. We work with executive teams and boards across loyalty, travel, financial services, retail and more. Our job is to turn the customer relationship into a commercial advantage that compounds, including in an era where AI agents increasingly mediate the purchase.
Why we do this work
To help businesses build customer relationships that are more profitable for shareholders and more valuable for customers. Loyalty should reward genuine engagement. Partnerships should create real value on both sides. Data should be respected and trusted. And the next generation of commerce, where agents do the buying, should be designed with the same first principles.
About Jason Adessky
Jason is a 20+ year commercial and loyalty leader based in Sydney, with an executive career spanning APAC, Europe and North America.
Previous experience included:
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Chief Commercial Officer, Velocity Frequent Flyer (Virgin Australia), Australia
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Chief Strategy Officer, Asia Miles (Cathay Pacific), Hong Kong SAR
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General Manager, Partnerships and Business Development, Qantas, Australia
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Founding team member, Nectar (Aimia), London
How we think about loyalty
1. Loyalty is not a programme.
It's a way to run a business
3. Data is the critical lever
Most underuse what they already have
2. Partnerships are the multiplier
Get the economics, design and expereince right and they compund. Get them wrong and they plateau
4. Agentic is next
The brands that recognise how loyalty intersects with AI, will build structural advantage
Sectors we work across
Airlines and Travel
Financial Services
Retail and e-comm
Utilities and Services
Property and Tech
Based in Sydney. Working globally
Headquartered in Sydney, Australia (AEST). We operate across APAC, Europe and North America.
