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Strategy anchor

Strategy and Transformation

We help you think through and implement your major opportunities
 
> Corporate development
> Strategic roadmap development
> Opportunity assessment
> Go to market planning
> Programme and project management
> Digital transformation
> Customer experience research and design
> Customer journey development and optimization
> Cybersecurity and tools

loyalty programmes

Loyalty Programmes

Whether it’s design, grow or transform, we develop solutions that work for you and your customers

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> Financial design

> Engagement strategies

> Liability management

> Programme rules and loopholes

> Fraud and risk

> Partnerships

> Systems and back office operations

> Member servicing

> Data science, reporting and visualization

partnerships and ecosystems

partnerships

We have extensive global expertise in developing sustainable and mutually value accretive commercial relationships

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> Commercial strategy

> Ecosystem design

> Contracting

> Negotiations

> KPIs and performance measurement

> Relationship management

marketing and Analytics

We help your teams better understand and engage with your customers

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> Lifecycle marketing

> Social and PR

> Audiences

> Customer lifetime value

> Propensity modelling

> Customer segmentation

> Churn analysis

marketing

© 2025 by Loyalty Advisory

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